House of Vans 2025
The Problem
How do you maintain brand integrity while localising for impact?
Global playbooks don’t always translate and for House of Vans Johannesburg to succeed, it needed more than brand recognition — it had to earn cultural relevance. That meant adapting a global format to reflect Johannesburg’s street energy while staying anchored in Vans’ core pillars.
The Solution
Activate with purpose. Let local creators lead the way.
We partnered with key opinion leaders across each cultural pillar: skaters, musicians, artists and creators, chosen not just for their following but for their cultural capital, credibility and community ties. Through platform-native content and real-time storytelling, they turned House of Vans into a multi-platform campaign that inspired, educated and co-created with audiences both online and on the ground.
3.73M IMPRESSIONS 94 CONTENT PIECES R1.6M EMV
