Levi’s Curvy 2024/25
The Problem
How do you maintain brand integrity while localising for impact?
Levi’s needed to drive relevance and consideration for its Curvy range among Gen Z and Millennial women. Fit confusion, limited representation, and a lack of product education were barriers to trial, making it difficult to convert interest into confidence and demand.
The Solution
Activate with purpose. Let local creators lead the way.
We partnered with key opinion leaders across each cultural pillar: skaters, musicians, artists and creators, chosen not just for their following but for their cultural capital, credibility and community ties. Through platform-native content and real-time storytelling, they turned House of Vans into a multi-platform campaign that inspired, educated and co-created with audiences both online and on the ground.
5.62 IMPRESSION 1.22M REACH 1 MILLION PAIRS SOLD
